This position plays a key role in accelerating growth of adidas Sportswear brand as the best sportswear brand Shehe will be driving the overall brand equity creation process from with a strategic focus on Narrative creation Consumer insights Assets creation and integrate into IMC campaign which delivers impact to the market Shehe will drive brand governance with Director and VP to accelerate adidas Sportswear brand momentum uplift on the market In this context shehe be working with internal key stakeholder amp external agencies to deliver brand objective on consistent basis Shehe will take lea...
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