PURPOSE amp OVERALL RELEVANCE FOR THE ORGANIZATION Every year adidas invests large amounts in Brand Partnerships across the World in the areas of Sports Marketing Such investments require extensive internal alignment and preparation ensuring that every investment delivers to the overall adidas Strategic Business Plan In addition to the internal check amp balances it is imperative to conduct all external negotiations with the highest degree of professionalism and care to guarantee transparency in the process maximize opportunities of each deal and reduce costs amp risks for adidas The Director ...
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