Purpose amp Overall Relevance for the Organization Execute the engagement and communication strategy for adidas China CRM consumer Support key projects for positive outcome of consumer engagement Collaborate with agency to implement best practices in consumer engagement across different channels viz WeChat SMS EDM APPs etc Execute the CRM engagement communications calendar by capitalising on different brand stories product stories inflexion events developadapt consumer communication toolkits Partner with Analytics lead to make AB testing an integral part of all campaigns by focussing on effici...
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