n JOB SUMMARY n n Shapes and executes an overall marketing strategy Communicates this strategy to the marketing team and other business units Coordinates with sales management in order to ensure alignment of marketing and sales strategies Evaluates past programsevents and develops new programs in order to generate tours and meet or exceed goals Participates in the performance management coaching recruiting and selection of the marketing workforce and develops compensation plans that will maximize productivityn n CANDIDATE PROFILE n n Education and Experience n Bachelors degree or 4 years of equivalent work experience minimum 2 years experience in a similar positionn n Required Qualifications n Proficiency in reading and writing English additional language required for certain positionsn Successful Candidates Will Be Willing To Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skillsn Openness to adapt to different cultural contexts based on location Must be willing to work weekends and holidays as required by business needsn n JOB SPECIFIC TASKS n n Developing Executing Marketing Strategy n Develop and implement strategic plans to include budget considerations site goals and forecasts for appropriate activitiesn Verify that pricing and communications regarding previews are consistent across all channels Develop tour generation program initiatives including but not limited to owner referral and reload programs offsite locations and travel partner promotionsn Collect and analyze competitive intelligence eg marketing programscampaigns to assist in the enhancement and development of current and future marketing strategyn Responsible for managing and implementing appropriate marketing mix to ensure attainment of overall marketing costsn n Managing Tour Flow Guest Experience n Manage the sales floor to verifythat guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations Manage activation process from sites perspective own and resolve challenges as they arisen Monitor guest experience survey data publish results for associate review and follow up as appropriaten n Developing Programs for Generating Traffic FlowBusiness n Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channelsn Develop strategies and incentive programs to meet or exceed budgeted numbers Identify trends when production is not meeting budget expectations and implement solutionsn Conduct performance and cost analysis of past programsevents including budget considerations and contractual provisions and make recommendations to improve and enhance future programseventsn n Maintaining Analyzing Communicating Key Reports n Use reports on individual and team production performance eg ConfirmationsExperiences per guest volumeperguest VPG close rate employee satisfaction Regional Customer Experience Report Site Daily Flashn Conduct competitive market analysis eg cost per tour development plans and marketing cost by channel and effortn Monitor Budget versus Actual Results BUVARS by department and channel and prepare summaries of results for management eg site regional and sales and marketing leadership Monitor reports across channels to determine focus for generating toursn n Managing External Relationships n Negotiate contracts and work with vendors Managing Relationships External to Marketing Discuss action plans with the sales department to ensure that vendor partnerships will help drive salesn Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating toursn Share marketing information and strategy with sales forcen Coordinate closely with sales management on process for addressing guest eligibility issues tracking and discussing related trendsn Build partnerships with resort operations hotel linkage OPC vendors etc where applicablen Coordinate and prepare with Director of Sales quarterly business objectivesn n Managing Developing the Sales Marketing Workforce n Prepare for and conduct team meetings Measure the performance of marketing executivesteam leaders against goals and hold them accountable Provide oneonone coaching and mentoring to team associatesn Reward and recognize associate performance eg waytogo letters personal bests top three per channel top VPG attendance special contribution top three total packagesn Motivate associates to increase production and performance eg through contests Special Performance Incentive Funds SPIFs motivational elettersn Observe and identify associate areas of strength and development opportunities eg through ridealongs shadowing monitoringn Develop andor update sales training manuals and sales process enhancements eg Eagle Flight Plans Resource Guidesn Conduct formal performance revi
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