Head of Advertising amp Performance Marketing Location Kuala Lumpur Hybrid Open to Malaysians and Expats currently in Malaysia no relocation providedWhy You Should Apply Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit Full autonomy over a substantial advertising budget USD 2 million per month Chance to incorporate new AI technologies and run global campaigns focused on conversion Ability to scale inhouse capabilities and lead a small team of 2 Freedom to experiment with various channels including Meta TikTok YouTube Google Ads KOLs and UGC Supportive environment with a blank cheque approach to innovation and experimentationKey Responsibilities Set and build advertising and performance marketing strategies with ongoing monitoring optimization and continuous improvement Leverage data in collaboration with the inhouse data analysis team to deeply understand customer behavior from the product owners perspective Identify new audiences uncover pain points and develop innovative conversion strategies Take full ownership of the budget and forecasting and be accountable for both successes and failures with support from a Director of Advertising for mentorship and business integration Gain handson experience with AIdriven advertising including automation predictive bidding and creative AI optimization to futureproof your careerRequirements Minimum 6 years experience in Performance Marketing with at least 3 years in a leadership role Strong handson experience managing large digital advertising budgets ideally USD 1M per month Deep expertise in Meta and Google advertising ecosystems Proven track record in improving CAC efficiency and scaling customer acquisition Solid understanding of LTV ROAS attribution modeling and cohortbased performance analysisAbout the Company amp Team Rapidly scaling digital subscription business especially in the USA with recurring income streams Global marketing team of 30 professionals Strong established brand presence within its niche leveraging advanced technology Positive work culture with low turnover employees are aligned with the company mission and empowered to optimize processes and strive for excellenceHow to Apply Click the apply button to submit your application CVs do not need to be uptodate LinkedIn profiles are also accepted The recruiter is open to sharing more information before you formally apply Every applicant or enquiry will receive a responseNote For expats You must already be working in Malaysia or have worked in Malaysia within the last 5 years
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