1 PR IHG Job Description 1 Vision and Purpose Vision The vision for this position is to leverage your marketing experience and expertise to drive marketing initiatives focused on branding and commercial performance thereby elevating the hotels customer engagement and revenue to the next level Purpose Execute marketing and PR communications to drive brand engagement and revenue growth Lead the team as the Marketing PR leader understanding both the hospitality and tradition cultivated by Rihga Royal Hotel Osaka and the global brand standards as part of IHG Hotels Resorts Vignette Collection 2 IHG PR SEOSEM OTA 2 Responsibilities Highlevel responsibilities Develop and execute marketing strategy Stakeholder management internal departments and IHG headquarters Budget and resource management Team talent growth management Functional Areas Brand marketing digital marketing PR and media relationship management Website content management and SEOSEM Social media content management OTA channel optimization 3 OTA CRM IHG One Rewards ROI 3 Job Responsibilities Marketing Strategy Develop and execute overall marketing strategy to enhance brand influence and market share Channel Management Manage and optimize digital channels official website social media OTAs etc ensuring content accuracy and consistency Campaigns Plan and execute online campaigns to increase awareness and improve conversion rates Data Analysis Conduct datadriven user analysis to continuously improve advertising strategy and customer retention rates Project Management Lead marketing initiatives and coordinate crossdepartmental resources to achieve business growth objectives CRM Loyalty Programs Leverage loyalty programs eg Riga Members IHG One Rewards to acquire new customers and enhance existing customer satisfaction Market Analysis Monitor industry trends and competitor activities adjusting strategies in a timely manner to maintain competitive advantage Budget Management Manage marketing budgets allocate resources efficiently to maximize return on investment ROI 4 Qualifications Basic Qualifications 5 Preferred Qualifications 4 Qualifications Basic Qualifications Experience 5 years of handson experience in marketing strategy planning and marketing management Leadership Experience managing teams or leading crossfunctional projects Language Native Japanese proficiency and businesslevel English Preferred Qualifications Marketing experience in the hotelhospitality industry Managerial experience at a global corporation 5 5 Ideal Candidate We seek an independent thinker who challenges the status quo with fresh ideas unconstrained by existing frameworks This role requires a deep understanding of brand standards and the ability to translate them into creative digital strategies PR Morning OTA Afternoon IHG Team and Daily Flow About the Team This is an independent position with significant autonomy It operates in an environment that values speed and proactive communication delivering results through collaboration across various departments Additionally it will systematically implement comprehensive marketing capabilities strategy design to execution and analysis alongside our existing team specializing in PR guiding the organization toward selfsustaining operations You will systematically implement endtoend marketing strategy design to execution and analysis for our existing team which excels in PR guiding the organization toward selfsufficiency Daily Flow Morning Review previous days performance data webOTA and adjust advertising operations Afternoon Meet with sales and revenue teams for seasonal promotions Communicate and coordinate in English with IHG headquarters and external agencies IHG IHG About IHG Employees We provide everything employees need to succeed From competitive compensation that is rewarding your efforts to global IHG hotel employee discounts and industryleading training we offer a comprehensive benefits package designed to help you achieve your best worklife balance IHG IHG IHG IHG myWellbeing IHGs Mission Our mission is to build an inclusive team that welcomes everyone celebrates differences and empowers colleagues to be their authentic selves IHG Hotels Resorts is an equal opportunity employer and does not discriminate against applicants or employees based on race color religion gender sexual orientation gender identity national origin veteran status or disability We foster a culture of trust support and acceptance We always welcome diverse backgrounds experiences and perspectives IHG gives every team member the space they need to belong grow and make a difference in a collaborative environment Through my Wellbeing framework IHG supports employee health lifestyle and workplace wellbeing to help them thrive both professionally and personally oin us and become part of our evergrowing global family
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