Job Purpose The Sales Manager is responsible for planning leading and executing sales strategies for academic programs professional certificates and online learning offerings The role aims to increase student enrollment drive revenue growth and build strategic partnerships while ensuring full compliance with university policies academic standards and quality assurance requirements Key Duties and Responsibilities 1 Sales Strategy and Planning Develop and implement annual sales plans aligned with strategic objectives Set measurable sales targets related to enrollment numbers revenue and market expansion Analyze the higher education and online learning market to identify growth opportunities 2 Sales Operations Management Oversee the promotion and sale of academic programs diplomas professional certificates and elearning programs Manage the full sales cycle from lead generation to student enrollment Optimize direct and digital sales channels B2C and B2B 3 Team Leadership and Performance Management Lead supervise and motivate the sales team to achieve and exceed targets Establish clear KPIs and monitor team performance on a regular basis Provide ongoing coaching training and professional development for sales staff 4 Partnerships and Relationship Management Build and maintain strategic relationships with corporate partners educational institutions and training centers Represent the University at education fairs exhibitions and industry events Ensure a highquality experience for prospective students and institutional partners 5 Internal Coordination and Compliance Coordinate closely with Admissions Marketing Academic Affairs and Finance departments Ensure accuracy and transparency of information provided to prospective students Ensure compliance with policies procedures and accreditation standards 6 Reporting and Continuous Improvement Prepare periodic sales performance reports including enrollment statistics and revenue analysis Analyze results and recommend continuous improvement initiatives Present reports to senior management in line with approved reporting frameworks Authority and DecisionMaking Propose sales strategies plans and improvement initiatives Assign tasks and approve daily sales activities within the team Recommend incentive schemes bonuses and performancebased rewards in accordance with University policy Represent the University within the limits of delegated authority Requirements Prior experience in higher education or online education is a strong advantage Minimum of 5 years of experience in sales with at least 3 years in a leadership role Bachelors degree in Business Administration Marketing or a related field Masters degree preferred Required Skills and Competencies Strong leadership negotiation and persuasion skills Solid understanding of the online education and digital learning market Excellent analytical planning and decisionmaking abilities Proficiency in CRM systems and sales performance reporting tools Excellent communication skills in English Arabic is a plus Key Performance Indicators KPIs Achievement of approved sales and enrollment targets Leadtoenrollment conversion rates Annual revenue growth Student and partner satisfaction levels Compliance with university policies and standards
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