Creative Director Product Visual DesignMission Overview Lead the visual system for a whitelabel iGaming platform focusing exclusively on product UI visual systems graphics components and design quality Deliver premium clear and scalable digital product experiences that support multiple partner brands and configurations Build a strong visual foundation adaptable across regions themes languages and feature sets ensuring cohesion and ease of implementation for product teams Guide a large creative team to raise the standard of product visuals and develop reusable design systems templates and assets for consistent highquality branded experiencesKey Responsibilities1 The Creative Team Lead coach and grow a team of approximately 20 designers specializing in UI visual graphic and component design Establish clear creative routines including design reviews quality standards ownership guidelines and delivery checkpoints Develop design leads strengthen team structure and scale the creative function as product and partner needs expand Provide input on hiring performance feedback skill development and longterm talent growth Foster a steady lowego team culture focused on craft clarity and product impact2 The WhiteLabel Visual System Define a product visual language suitable for multiple iGaming brands partner setups regions and product surfaces Create and evolve a scalable design system covering color logic typography components templates modules graphic rules and regional adaptations Set creative direction for key product areas such as wallet rewards loyalty missions VIP experiences home layouts promotional entry points and campaign surfaces Transform UX and product requirements into polished reusable and adaptable UI for diverse partner needs Apply modular design thinking to enable rapid reuse of complex product content without sacrificing consistency or visual quality3 The Premium Product Feel Set the look and quality bar for inproduct graphics banners icons promotional tiles key visuals engagement modules and reusable artwork Develop practical creative frameworks and asset libraries to enable fast highstandard output Ensure coins bonuses rewards levels missions and gamelike elements are visually elevated trustworthy and commercially polished Maintain strong visual rhythm across brand skins seasonal themes market versions and daily design output Keep work clean layered premium and aligned with the broader product design ecosystem4 The Bridge From Concept to Screen Collaborate closely with Product UX and Frontend teams to translate design ideas into usable product experiences Balance aesthetics usability technical feasibility partner flexibility and speed of implementation Guide engineering teams to accurately realize the creative direction in final screens Focus on productfacing design platform visual experience whitelabel adaptability and scalable UI craft not advertising or oneoff marketing artworkRequired Experience amp SkillsCreative Craft 8 to 15 years of experience in UI design product visual design digital product design or related creative leadership roles Minimum 3 years leading medium to large design teams including subteams or design leads Proven track record in building launching or scaling design systems for complex digital products Advanced proficiency with Figma Photoshop Illustrator and modern design production workflows Strong judgment in product UI including hierarchy layout interaction states component logic visual consistency and scalable screen design Experience collaborating with frontend teams and understanding designtoimplementation processes Portfolio demonstrating strong taste structure visual polish system thinking and shipped product workiGaming amp Market Sensibility Familiarity with iGaming online gaming casinostyle entertainment sweepstakes rewards loyalty or gamified digital products Understanding of whitelabel product requirements for partner branding regional customization and consistent platform quality Modern clean premium and systematic design sensibility Awareness of visual preferences across Southeast Asia East Asia Japan Western markets and global digital entertainment audiences Ability to adapt visual systems for multilingual multimarket and partnerspecific environmentsLeadership Style High emotional intelligence and ability to collaborate with diverse personalities departments and senior stakeholders Practical approach to team morale feedback creative disagreements and deadline pressure Coaching mindset willing to engage in details when quality speed or direction require support Disciplined in maintaining high creative standards while ensuring efficient team deliveryWork Approach Mature pragmatic and outcomefocused Strategic thinker able to look beyond immediate needs and consider longterm product evolution Collaborative lowego and product improvementoriented Comfortable in a fastpaced environment with shifting priorities markets and product needs Motivated by real product imp
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